A Night to Remember: Spiriti Felici x Rashed Al-Majed

Three nights at The Arena Kuwait, 10,000 gifts, and the frame that customers renamed.

In June 2026, Spiriti Felici stepped into a new world — music and entertainment.

We were proud to sponsor three nights of Rashed Al-Majed at The Arena Kuwait, marking the return of one of the GCC's most celebrated artists to Kuwait after seven years, as part of his 2026 GCC tour.

Three nights. Thousands of fans. And a Spiriti Felici gift waiting at every seat.

10,000 guests, 10,000 gifts

We wanted our sponsorship to be something the audience could actually take home with them.

Spiriti Felici distributed 10,000 gifts to concert attendees, each carrying a value of 10 KD — a total of 100,000 KD in rewards.

Instead of a conventional voucher, each 10 KD reward coupon was designed as a bank cheque, presented as a gift from Rashed Al-Majed to the people of Kuwait. A simple reward became part of the story of the night.

When Uno Silver became the Rashed sunglass

The collaboration created another moment we had not planned.

Rashed Al-Majed became a fan of our Uno Silver, wearing the frame and giving it an identity of its own. Customers started asking for it by a different name: the Rashed sunglass.

It was one of those brand moments that cannot be manufactured — a Spiriti Felici design becoming associated with one of the region's most recognisable artists simply because he liked the frame.

Beyond eyewear

Sponsoring the Kuwait concerts meant more than three nights at The Arena. It marked the beginning of a new chapter, taking the brand beyond fashion and eyewear and into music, entertainment and culture.

Our ambition has always been to build experiences around the brand, not only products. June 2026 was our first major step onto the entertainment stage, with more to come.