One Family, One Pop-Up: Spiriti Felici at 360 Mall

Nine days at Foodhall, 360 Mall, where Spiriti Felici, IKAROS, FIT and BRIO came together for the first time — and where we announced our second home in Kuwait.

In August 2025, Spiriti Felici took over Foodhall at 360 Mall for a nine-day pop-up that brought our growing family of brands together under one experience for the first time.

The pop-up was more than a temporary space. It marked a new chapter for Spiriti Felici in Kuwait — introducing our first lifestyle bundle, bringing our brands together, and celebrating our arrival at 360 Mall, home to what would become our second permanent location after Khiran Mall.

More than sunglasses

For the first time, we brought together four products designed to be worn as one complete set.

The bundle paired a Spiriti Felici sunglass with an IKAROS cap, personalised with embroidery at the pop-up, a protective FIT sunglass case, and a BRIO eyewear strap designed to keep your sunglasses comfortably around your neck.

Each product had its own purpose, personality and brand — but together, they represented the wider world we were building around Spiriti Felici. It was our first collaboration bringing Spiriti Felici, IKAROS, FIT and BRIO together in one offering.

Nine days at Foodhall

For nine days, our space at Foodhall became a place to discover the brands, try different combinations and personalise IKAROS caps with embroidery.

We wanted the pop-up to feel social rather than simply transactional. A live DJ brought music into the space and set the vibe, turning the experience into somewhere people could spend time, explore and get to know Spiriti Felici beyond the sunglasses.

Hello, 360 Mall

The pop-up also had another purpose: to announce that Spiriti Felici had officially arrived at 360 Mall.

Following our first location at Khiran Mall, 360 Mall became the home of our second location in Kuwait. The Foodhall pop-up gave us nine days to celebrate that next step before welcoming customers to our new booth.

It was an introduction to a new location, but also an introduction to where the brand was heading.

The Spiriti Felici family, together

What started with sunglasses was becoming something bigger.

Spiriti Felici brought the shades. IKAROS brought the embroidered caps. FIT protected them. BRIO kept them close.

August 2025 was the first time we put them all together — one family, one bundle, one pop-up. And a new home at 360 Mall.