Our First Step Beyond Kuwait: Spiriti Felici at Muharraq Nights

A month on the Pearling Path in Bahrain — our first step outside Kuwait, and where 3 for 55 began.

December 2025 marked an important milestone for Spiriti Felici: our first expansion beyond Kuwait.

For that first step we chose Bahrain — but rather than introducing the brand through a conventional retail launch, we wanted our first encounter with the Bahraini community to happen somewhere that felt authentic, social and connected to the culture of the country.

That brought us to Muharraq Nights.

From Kuwait to Bahrain

Held along the historic Pearling Path in Muharraq, Muharraq Nights brings together art, design, fashion, crafts, music, food and Bahraini heritage across the city's historic neighbourhoods. For Spiriti Felici, that was exactly how we wanted to introduce ourselves.

We did not want our first international step to be about opening a point of sale. We wanted to meet Bahrain from within Bahrain — spending the month among its people, its culture and the energy of one of its most distinctive annual events.

Throughout December, visitors discovered our sunglasses, met the brand, and became part of Spiriti Felici's first community outside Kuwait.

The birth of 3 for 55

Muharraq Nights also became the birthplace of something that would go on to matter a great deal to us: three sunglasses for 55 KD.

It was the first time we offered the bundle, giving customers the chance to choose three different Spiriti Felici frames at one price. What started in Bahrain became more than a promotion.

Bundles became part of how we make Spiriti Felici accessible — particularly to a younger generation that loves fashion, variety and the freedom to change their sunglasses with their look. Instead of choosing one frame, the idea encouraged customers to build their own rotation. Three frames, three different moods, one bundle.

A small step that became a big one

Looking back, Muharraq Nights represented two beginnings at once. It was our first step outside Kuwait, and it was where one of our most recognisable bundle ideas began.

Most importantly, Bahrain showed us that Spiriti Felici could travel. The language, culture and style we share across the Gulf let a brand born in Kuwait feel at home beyond its borders — and the response gave us the confidence to think bigger about what could come next.

December 2025 was our introduction to Bahrain. It was also the beginning of Spiriti Felici becoming a GCC brand.